The term -”to die for”.

In the past week, while watching the television, I witnessed a commercial for Popeye Chicken where the spokesperson proclaims that Popeye’s new chicken is “to die for”. After watching the commercial I found myself irritated that a national food chain restaurant would proclaim that a piece of chicken is worth dying for. During the last decade I have witnessed the use of the term,” to die for“, used in so many situations I really wonder if the people using the term understand what they are actually saying.

As a veteran I know that many of my forefathers died for freedom and our rights. I know that during the civil rights area many people died in an effort to end segregation. Almost daily, there are those people that we call heroes who die to save the lives of others. In each of the above mentioned cases, people gave their lives and died. But I don’t recall any of them dying for a piece of chicken.

While I worked in the Los Angeles area I would commonly hear young teenage girls use the term “to die for”, when describing anything from shoes to attending a concert. When hearing such a proclamation, I would take into consideration that this was a young person whose whole world usually evolved around the social life in school. It is a dismal fact that many young people commit suicide due to bullying or the fact that they did not feel loved, appreciated, or respected. As time has gone on I have been amazed to hear older adults use the term, “to die for”, in describing everything from clothing to the purchase of a house. The term is used so casually that I wonder if those adults had a concept of what they were saying.

Religious groups, such as ISIS, work hard to convince its young people that their cause is important enough to die for. The State of Texas is one of the states that has had to address the problem of immigrants coming from South America countries illegally. These people feel that coming to this country is worth dying for.

Racecar drivers, drag racers, motorcycle racers and those people chasing the world record on the salt flats, all realize that their pursuit can end with their death. But their pursuit of their passion is in their mind worth dying for.

I like many other young Americans, fought in a foreign war, realizing that I could die. In my mind I was fighting to free the Vietnamese people from the oppression of North Vietnam. Even though I did not wish to die, I believe that it was important enough to put my life in danger.

The recent commercial for Popeye chicken and its claim that its chicken is “ to die for”, just really pissed me off. I’ve enjoyed Popeye’s prior commercials with the spokesperson being so passionate about the chicken. But I have to ask the executives at Popeye chicken if they were really thinking, as a responsible company, when they put the term, “to die for” in their commercial?

I think it would be more appropriate if they advertised it as something “to live for”, not “ to die for”. What do you think?


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